Loyalty Program

Features of Our Business

"YumeNavi Points" can be used across many aspects of daily life, including travel, hotel and hot spring ryokan stays, dining, home-finding services, and home renovations.
We also issue the "YumeNavi VISA Card" , which allows customers to earn points through rent payments and everyday shopping by credit card.
YumeNavi members enjoy exclusive benefits such as special campaigns and members-only accommodation plans at hotels and ryokan.

YumeNavi is a shared loyalty program available across a wide range of services offered by the Starts Group. With a membership base of over 580,000 members (as of March 31, 2026), the YumeNavi program is widely used by many customers. With the members-only "YumeNavi VISA Card" , members can earn additional points through rent payments by credit card and everyday purchases.

Core Businesses

Loyalty program management
Credit card services

Service Provider

Starts Corporation Inc.

Main Services

"YumeNavi Points"

Members can earn YumeNavi Points in various aspects of everyday life and redeem accumulated points for hotel and ryokan stays, restaurant dining, and housing-related transactions. By downloading the YumeNavi Points App, you can earn points simply by presenting your digital membership card at participating facilities.

YumeNavi VISA Card

Members can earn points faster by combining everyday payments with the “YumeNavi VISA Card.” The points can also be used to pay rent and initial costs when signing a leasing agreement.(*) Payments for public utilities (such as electricity and gas) earn double points. Members enjoy additional benefits including no annual fee for the first year.

YumeNavi Online Store

YumeNavi Points can be used at a value of 1 point = 1 yen, enabling members to enjoy shopping for exclusive Starts items and a handpicked selection of products anytime, anywhere
（Points can be used in combination with credit card payments）