Corporate Philosophy / Corporate Brand Logo
Corporate Philosophy
“People are everything, the heart is all”
Since its foundation, Starts has diligently created wide-ranging businesses while striving to grow each customer interaction into lasting relationships.
We strongly believe in < people > power since that is the primary reason we, as a corporate group of more than 80 companies with about 9,000 employees, have been able to energetically pursue a variety of business opportunities without restructuring or streamlining.
The finest hospitality we provide to our customers is guaranteed by our personnel policy which adamantly refuses extreme rationalism in today’s competitive corporate world where < cutting staff > is rampant, and we put the right person to the right position so they can make the best use of their individual characters, talent, and good nature.
< People > dedicate themselves to their work; put their < hearts > into every endeavor.
“People are everything, the heart is all.”
This fundamental spirit of Starts has never and will never fade away. As we conduct our business, we are always hoping to be < people > who can produce a lasting impression in the hearts of our customers.
Corporate Brand Logo
The Starts company name and logo have been designed to convey our entire corporate philosophy.
The fundamental spirit of “People”
The Starts logo begins with a mark based on a motif of a person joyfully raising both hands. The foundation of our company is the joy of our customers, the sense of fulfillment within our employees, and a corporate management that puts people first.
Corporate theme “Start”
The company name Starts is from the concept of “a company in which many new ‘starts’ come together.” Our corporate theme is to provide customers with a new start for their life, while remaining a vibrant organization that is also continuously setting out on new beginnings.
Corporate vision “Dreams”
The overlapping A and R in the logo mark stand for STAR (star = dreams) and ARTS (arts / creation = realization).
We want to be a company that creates for this planet, our Earth. Continuing to dream big and achieve these dreams is the corporate vision of all Starts employees.
