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This principle has been the core value of the Starts Group since the company’s founding in 1969. Every day, we conduct our business as people who hope to touch the hearts of clients we serve.
With a steadfast commitment to this value, Starts has grown over nearly four decades to become an organization with over 4,000 employees serving the needs of our diverse clients without restructuring or streamlining. Thanks to our consistent management approach Starts has remained a vibrant organization while expanding into new regions and business opportunities.
Our philosophy enables Starts to provide clients the best service possible by attracting and cultivating a diverse and talented workforce. Our employees join our company full of pride and hopeful expectations for their future. We respect each employee’s individual strengths and talents and strive to respond to their ambitions by nurturing their skills and abilities. Also, we reject contemporary corporate strategies that treat human resources as expendable. Companies today that measure employee performance by one accounting standard and cut people who appear to be superfluous run the risk of developing a shallow and one-dimensional corporate culture. We believe such an approach would inhibit our ability to respond appropriately to the different needs of our customers.
Our corporate philosophy forms the basis of an ideal relationship between Starts, our customers, and our employees. For our customers, we regard each of our services as more than an isolated transaction. Instead, each customer interaction is an opportunity to contribute to a lasting relationship and generate potential new business. Our organization can respond to new opportunities because we see the potential in each of our employees and move them to new positions to make the most of their personal skills, matching the right person to the right job. We believe this environment of encouragement and advancement will lead to successful performance and a stronger reputation for Starts.
Our corporate culture motivates all of our employees to do their best work and to constantly improve their skills. We respect every employee as an invaluable and indispensable resource. Building our business in this way gives “peace of mind” to our people and encourages them to pursue their work with vigor and dedication. The ultimate result is the finest service for our customers.
In its early days, Starts’ only capital was the passion of its founding employees. This passion remains the spirit of Starts today. From the company’s early years in the 1970s, through the period of Japan’s bubble economy in the 1980s and its downturn in the 1990s, the spirit of Starts’ employees has enabled the company to improve its business performance and drive its confident expansion.
The instinctive desire of people to dedicate themselves to their work, to put their heart into every endeavor: this is what we mean by “People are everything, the heart is all.” This is the fundamental spirit of Starts, and it has been our core value since the company’s foundation.
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